🌿 Introducing Xiaoqing Xie: Innovator in Agriculture and 2024 NTC Pioneer! As the co-founder of A+ Berry, Inc., Xiaoqing is revolutionizing the aronia berry industry, turning research into impactful business solutions. Xiaoqing's Journey with Aronia Berries: - Together with Changmou Xu, Xiaoqing embarked on a mission to increase the value of aronia berries, a high-antioxidant crop with significant health benefits but limited market demand. - Their research identified compounds responsible for the berries' astringent taste and ways to mitigate it while preserving health benefits. Transforming Research into Business: - Collaborating with various campus entities, including the Food Processing Center and NUtech Ventures, Xiaoqing and her team converted their findings into a viable business, A+ Berry. - A+ Berry focuses on creating delicious, health-oriented products like AroJuice, AroWine, and AroConcentrate, which showcase the aronia berry's potential. Impact on Agriculture and Health: - Their work not only enhances the berry's market appeal but also aims to positively impact Nebraska's economy and local agriculture. - Xiaoqing's vision highlights the role of university research in adding value to industries and benefiting stakeholders and consumers. Join us in congratulating Xiaoqing Xie for her innovative approach to agricultural research. Her dedication to creating novel, health-promoting products is a testament to the power of integrating science and entrepreneurship.
Looking forward to connecting and meeting you Xiaoqing!
Thank you! This recognition means more to me than words can express.
Great work Xiaoqing Xie , keep moving forward
MFS Student at the University of British Columbia
2moGreat to hear!