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Ito En Matcha Green Tea Japanese Matcha Powder, Unsweetened, 2 Ounce

4.6 4.6 out of 5 stars 7,677 ratings
Amazon's Choice highlights highly rated, well-priced products available to ship immediately.
Amazon's Choice in Matcha Tea by ITO EN

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Purchase options and add-ons

Brand ITO EN
Item Form Powder
Flavor Unsweetened
Tea Variety Green
Unit Count 2.0 Ounce

About this item

  • VERSATILE MATCHA POWDER: Enjoy a delicious matcha latte or smoothie with this convenient, unsweetened green tea powder made from Japan’s treasured matcha, finely milled from high quality green tea leaves.
  • UNSWEETENED MATCHA is perfect for hot or cold brewing; drink hot as a substitute for your morning coffee, brew & ice for a refreshing, afternoon beverage or pack it in your favorite travel cup.
  • TRY THEM ALL: We make a wide variety of delicious tea blends with chamomile, matcha, oolong, mint, peach, hibiscus & more. You can enjoy them as loose leaf teas, tea bags, bottled teas & powders.
  • SUSTAINABLE TEAS: We partner with the Japanese farming community to preserve the art & craft of tea harvesting. It's a part of our responsibility to the planet that starts in the fields of Japan.
  • THE ITO EN PHILOSOPHY: We believe green tea is a gift nature has given to us to share with others. Our premium quality teas always deliver good taste & unmatched health properties, from the ground up.

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Product Description

ITO EN matcha green tea powder, unsweetened, Japanese matcha, 2 oz.

Product details

  • Product Dimensions ‏ : ‎ 6.57 x 4.8 x 0.51 inches; 2 ounces
  • Item model number ‏ : ‎ KZ06051-453
  • UPC ‏ : ‎ 835143013255
  • Manufacturer ‏ : ‎ Ito En (North America) Inc.
  • ASIN ‏ : ‎ B07K9PJ4LB
  • Country of Origin ‏ : ‎ Japan
  • Customer Reviews:
    4.6 4.6 out of 5 stars 7,677 ratings

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Ito En Matcha Green Tea Japanese Matcha Powder, Unsweetened, 2 Ounce
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Price$11.99$14.73$12.99$27.99$11.88$29.20
Price Per Unit$6.00 / Ounce$2.78 / Ounce$1.48 / Ounce$7.94 / Ounce$1.19 / Count$0.58 / Count
Delivery
Get it as soon as Saturday, May 25
Get it as soon as Tuesday, May 28
Get it as soon as Saturday, May 25
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Get it as soon as Wednesday, May 29
Get it as soon as Thursday, May 23
Customer Ratings
Flavor
4.5
4.3
4.7
4.2
4.2
Value for money
4.4
4.2
4.6
4.1
4.3
Blending power
4.6
4.8
4.3
4.2
Freshness
4.6
4.4
4.9
4.4
Sold By
Amazon.com
YAMASAN KYOTO UJI
Amazon.com
Official PureChimp
Hype Sell
new pairs
tea variety
green
houjicha
green
matcha
matcha
green
flavor
Unsweetened
Hojicha
Green
Regular
Matcha
Traditional
form
Powder
Loose Leaves
Powder
Powder
Powder
bags
unit count
2
5.29
8.8
3.53
10
50
weight
2 ounces
150 grams
8.82 ounces
50 grams
120 grams
75 grams
caffeine content
Medium Caffeine
Low Caffeine
Caffeinated
Caffeinated
Medium Caffeine
Caffeinated
labeled country
JP
JP
KR
JP

Important information

Ingredients

Matcha (Green Tea Powder)

Directions

Brew hot as a substitute for your morning coffee, brew & ice for a refreshing, afternoon beverage or pack it in your favorite travel cup.

Legal Disclaimer

Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.

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Customer reviews

4.6 out of 5 stars
4.6 out of 5
7,677 global ratings

Customers say

Customers like the health benefits, quality and taste of the tea. They mention that it gives a morning boost, is good everyday matcha and that it's not too sweet. They appreciate the value, saying that it’s a cost effective green tea powder that is flexible in teas. Customers also appreciate the ease of mixing, saying it dissolves instantly.

AI-generated from the text of customer reviews

540 customers mention427 positive113 negative

Customers like the taste of the tea. They say it has a good taste for the grade, and is authentic. Some mention that the tea is sweet and slightly bitter.

"...of Japanese tea craftsmanship, offering a captivating blend of flavor, aroma, and wellness benefits that delight the senses and nourish the body and..." Read more

"This is the best matcha I have found that tastes great and is easy on the wallet. Bright green color and no bitter taste...." Read more

"...Right amount of sweetness and dissolves in cold milk very well (generally a iced latte person)...." Read more

"...The taste is good and tastes great with cold filtered water and ice. This is a healthy beverage. I am thinkin of making a hot matcha latte next...." Read more

240 customers mention201 positive39 negative

Customers like the quality of the tea. They mention it's a good everyday matcha, never disappoints, and is perfect. They also say it'd be a very good alternative to Starbucks matcha and Dunkin' Donuts matcha.

"...As a concentrated form of green tea, matcha is rich in antioxidants, vitamins, and minerals, making it a potent ally in promoting overall well-being...." Read more

"...It has a wonderful, classic matcha taste that is sweet and very slightly bitter. It dissolves very well in both dairy milk and almond milk...." Read more

"...Sweet matcha as advertisedCONS:- Diluted flavor, not strong- Maybe too sweet?-..." Read more

"...Not much more to say, good size and lasts a while, I like the sweetness and flavor." Read more

189 customers mention151 positive38 negative

Customers like the value of the tea. They say it's great for the price, cost effective, and flexible in teas. Some mention that it saves them money compared to their daily Starbucks.

"...The bag is huge and is well worth the price of 23$. I use teo teaspoons in a 12 ounce glass of water add some ice. Done- iced green tea." Read more

"...It’s also a really good deal in comparison to other matcha powders...." Read more

"...Delicious, sweet, fresh tasting, and excellent value. I very much recommend this...." Read more

"Absolutely great matcha for the price. I have tried other brands and have been disappointed...." Read more

104 customers mention98 positive6 negative

Customers find the tea blends well and is easy to mix with an electric frother. They also say it's smooth and dissolves instantly.

"...shade-grown tea leaves, this matcha boasts a vibrant green hue and a smooth, velvety texture that envelops the palate with each sip...." Read more

"This is the easiest matcha mix I have ever found and tastes great. Just be careful because the price fluctuates a lot...." Read more

"...There are no jitters (unless we go crazy and drink several matcha)...." Read more

"...It gets the job done." Read more

62 customers mention56 positive6 negative

Customers are satisfied with the color of the tea. They mention that it's a beautiful bright green color, very green, and lovely sweet. Some say that the flavor is nice and fresh.

"...from the finest shade-grown tea leaves, this matcha boasts a vibrant green hue and a smooth, velvety texture that envelops the palate with each sip...." Read more

"...Bright green color and no bitter taste. I’ll be a loyal customer for sure!" Read more

"...powdered green tea that dissolves in hot or cold water with bright green color...." Read more

"Great Matcha flavor. Beautiful light green color. Great price. Blends pretty good but i use an electric frother." Read more

58 customers mention54 positive4 negative

Customers find the tea powder dissolves easily in hot water, cold milk, and even iced water. They say it leaves a little green after dissolving.

"...Right amount of sweetness and dissolves in cold milk very well (generally a iced latte person)...." Read more

"...It dissolves very well in both dairy milk and almond milk. It’s also a really good deal in comparison to other matcha powders...." Read more

"...PROS:- Dissolves easily in hot water, no sugar crystals floating around; dissolves quicker than the other brand.-..." Read more

"This is a very convenient instant powdered green tea that dissolves in hot or cold water with bright green color...." Read more

40 customers mention40 positive0 negative

Customers find the tea easy to make at home, with easy instructions and using just a spoon. They also mention that it's convenient like instant coffee, and easy to incorporate into drinks with a milk frother. Customers also say the package is easy to open and reseal many times.

"This is the best matcha I have found that tastes great and is easy on the wallet. Bright green color and no bitter taste...." Read more

"...This instant green tea is so easy to use in this form than the boxed one and even the tea bags!..." Read more

"...But after using it, I quite like it. It's easy to use, and dissolves into bright green liquid super easily. Not much in terms of aroma...." Read more

"Quick, convenient & yummy! Pricy, but will order again if there’s a sale." Read more

34 customers mention34 positive0 negative

Customers like the health benefits of the tea. They mention that it gives them a morning boost, is delicious, and has many health benefits. Some say that it helps them stay focus and alert for the whole day, and that it suppresses their appetite in the morning.

"...As a concentrated form of green tea, matcha is rich in antioxidants, vitamins, and minerals, making it a potent ally in promoting overall well-being...." Read more

"...This is a healthy beverage. I am thinkin of making a hot matcha latte next...." Read more

"...regret not having tasting something that’s delicious and has so MANY health benefits to it also!“CHEERS!”🎉..." Read more

"...Not only have I save about $6, I have actually made my favorite much more healthy...." Read more

Our favourite affordable & quality Matcha
5 Stars
Our favourite affordable & quality Matcha
This is our everyday matcha. It's the best one in this price range. Obviously there are higher grade ones but if you are going to make your matcha a matcha latte then Ito En Matcha is perfect.We make ours with a Thai brand coconut milk, 1/2 spoon of honey per cup & 1/2 teaspoon of vanilla extract.We use a 1/2 to 1 small teaspoon of matcha powder. Use a sieve to make sure the matcha doesn't have clumps in the matcha bowl prior to adding water (we use an ordinary cereal bowl as we don't have ad edicated matcha one.) Add the hot water, add a splash first, whisk until the matcha is a smooth thickish viscous liquid. Then add more water and whisk until you get a nice foam. Pour into your cup/glass. (you could drink it as is. It might be too strong = add more hot water. To but be honest for pure matcha drinking we use another brand. Ito En shines most as a latter with coconut milk.Then whisk the warmed up coconut milk (that you warmed together with vanilla and honey) until that has a foam, too. Now you can gently pour this over your matcha in the cup/glass. Take a sip. Need to add more hot water? maybe less or more coconut milk next time? Enjoy.We are absolute coffee lovers but are feeling that coffee is depleting us too much. When we have matcha we get an energy boost, but with a more gentle delivery that lasts longer than the coffee-caffein rollercoaster. There are no jitters (unless we go crazy and drink several matcha).I hope this is useful. We are total matcha 'fan-babies' here.
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Top reviews from the United States

Reviewed in the United States on May 11, 2024
Size: 1.09 Pound (Pack of 1)Verified Purchase
Ito En Matcha Green Tea offers a captivating journey into the world of Japanese tea culture, delivering a harmonious blend of tradition, flavor, and wellness benefits in every sip. Renowned for its superior quality and rich history, matcha has long been celebrated as a source of vitality and tranquility, and Ito En has masterfully captured its essence in this exceptional tea.

One of the most remarkable aspects of Ito En Matcha Green Tea is its impeccable taste profile, characterized by a delicate balance of earthy notes and sweet undertones. Sourced from the finest shade-grown tea leaves, this matcha boasts a vibrant green hue and a smooth, velvety texture that envelops the palate with each sip. Whether enjoyed hot or cold, its complex flavor profile offers a truly immersive sensory experience that transcends ordinary tea.

Beyond its exquisite taste, Ito En Matcha Green Tea is also celebrated for its numerous health benefits. As a concentrated form of green tea, matcha is rich in antioxidants, vitamins, and minerals, making it a potent ally in promoting overall well-being. Its natural energy-boosting properties provide a gentle yet sustained source of vitality, while its calming effects help soothe the mind and enhance mental clarity.

Moreover, Ito En's commitment to quality and sustainability is evident in every aspect of their matcha production process. From the meticulous cultivation and harvesting of the tea leaves to the meticulous blending and packaging techniques, each step is carried out with the utmost care and attention to detail. This dedication to excellence ensures that every cup of Ito En Matcha Green Tea delivers an unparalleled level of purity, freshness, and authenticity.

In summary, Ito En Matcha Green Tea is a true embodiment of Japanese tea craftsmanship, offering a captivating blend of flavor, aroma, and wellness benefits that delight the senses and nourish the body and soul. Whether enjoyed as a morning ritual, an afternoon pick-me-up, or a moment of relaxation, this exceptional tea invites you to savor the timeless beauty and tranquility of Japanese tea culture with every sip.
Reviewed in the United States on May 9, 2024
Size: 2 Ounce (Pack of 1)Verified Purchase
This is the best matcha I have found that tastes great and is easy on the wallet. Bright green color and no bitter taste. I’ll be a loyal customer for sure!
Reviewed in the United States on May 4, 2024
Size: 1.09 Pound (Pack of 1)Verified Purchase
Love this instant style sweet matcha which is just matcha and sugar. Right amount of sweetness and dissolves in cold milk very well (generally a iced latte person). Pop some cold milk, heaping spoonful of this and I like to add in 1/2 a teaspoon of ceremomial matcha to strengthen the flavor and caffeine content and simply froth with a hand frother for 30 seconds! Even by itself its a great option to those new to matcha or someone like myself, want a quick option to make in the morning. Will definitely be buying again!!
Reviewed in the United States on January 22, 2024
Size: 1.09 Pound (Pack of 1)Verified Purchase
The only thing wrong with it is that Amazon ships the bag in a bag and I’ve now had two damaged bags. 5 stars for the product but minus one because it’s a crap shoot if it gets to you undamaged and I don’t consume food from damaged packages. So, good luck with getting refunds every other other time until Amazon gives you a box or bubble mailer option.
One person found this helpful
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Reviewed in the United States on April 14, 2024
Size: 1.09 Pound (Pack of 1)Verified Purchase
Made in Japan. This brand makes bottle green tea as well. The taste is good and tastes great with cold filtered water and ice. This is a healthy beverage. I am thinkin of making a hot matcha latte next. The bag is huge and is well worth the price of 23$. I use teo teaspoons in a 12 ounce glass of water add some ice. Done- iced green tea.
Reviewed in the United States on May 26, 2023
Size: 1.09 Pound (Pack of 1)Verified Purchase
This matcha powder is a great option for those who would like to make matcha beverages at home. It has a wonderful, classic matcha taste that is sweet and very slightly bitter. It dissolves very well in both dairy milk and almond milk. It’s also a really good deal in comparison to other matcha powders. And if you drink matcha beverages fairly often, you’ll appreciate the larger size of this bag (many other brands are 8 oz. or less).

I decided to try this ITO EN matcha powder because I had previously tried the Matcha Love Barista Craft Blend matcha powder (also made by ITO EN) and I really enjoyed it. However, the ITO EN brand is a better deal overall- you get twice as much matcha powder for only a few dollars more than the Matcha Love Barista Blend. The ITO EN brand looks almost exactly the same but it seems a little less sweet and slightly more bitter than the Matcha Love. IMO, the Matcha Love powder is a perfect dupe for Starbucks matcha so if that is what you’re looking for, you may want to try the Matcha Love Barista Blend. However, if you’re just looking for a really tasty matcha powder to enjoy at home and save some money, I would definitely recommend this ITO EN Authentic Japanese Style Matcha Green Tea powder.
23 people found this helpful
Report
Reviewed in the United States on April 26, 2024
Size: 1.09 Pound (Pack of 1)Verified Purchase
This is the easiest matcha mix I have ever found and tastes great. Just be careful because the price fluctuates a lot. I've seen this going for over $40 most recently when I ran out.
Reviewed in the United States on May 15, 2024
Size: 100 Count (Pack of 1)Verified Purchase
Good price. Taste ok.

Top reviews from other countries

Danielle
5.0 out of 5 stars Perfect
Reviewed in the United Kingdom on November 10, 2021
Size: 2.82 Ounce (Pack of 1)Verified Purchase
I was already fan of this tea having first bought it in Japan when I was travelling and have repurchased it multiple times from a different website because I like the taste so much. When that was out of stock, I noticed this was the larger pack which not only was better value for money and it arrived so quick too!
Ldzml
2.0 out of 5 stars Weak taste, not worth the money.
Reviewed in Canada on July 30, 2019
Size: 100 Count (Pack of 1)Verified Purchase
I like other ITOEN teas but this is the worst I've had. Big disappointment. I"ve had other loose leaf hojicha but this is the worst, like drinking lightly flavoured water.
wacharee
5.0 out of 5 stars Good
Reviewed in Canada on May 10, 2019
Size: 2.82 Ounce (Pack of 1)Verified Purchase
Very good product
Chris M.
5.0 out of 5 stars Best Green Tea
Reviewed in Canada on December 21, 2018
Size: 1.41 Ounce (Pack of 1)Verified Purchase
Just like when I was in Japan. No other brand mixes as well.
Fabius
5.0 out of 5 stars Great powdered Japanese instant tea
Reviewed in Germany on August 12, 2020
Size: 1.41 Ounce (Pack of 1)Verified Purchase
I love this powdered tea. It is instant in hot or cold water, good taste and reasonable price. Of course, if you buy in Japan it costs a fraction of the price paid... But we cannot go to Japan now... Nmso this is the best option.

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