Illustrated Beer Label Design

From the color palette to the details in each illustration, this design was personalized to make these cans say “DRINK ME!” when you see them on the shelf at the distributor. The table beer was released just before Thanksgiving so the orange label and details were designed around the target audience and what activities they might be doing. Take a peak, there is even a turkey! These subtle details add to the appeal of this custom label design. For Cranberry Saison - you immediately expect a cranberry flavor when looking at the color of the beer can. Featuring a ham dinner this time as this is typically what you would expect to see on your table and feast spread at Christmas.

My label design begins with a pencil sketch that is then inked by hand. I enjoy combining my pen and ink skills with graphic design to create a handcrafted look unmatched by other designs. No templates or clipart here. Hoot Design Studio offers custom illustrations for personalized labels looking to stand out.

A great label tells a story visually without any words. The viewer can fill in the idea of Christmas or Thanksgiving on these seasonal beers without it being forced. Two beers, one great illustration. The themed drawing creates consistency in the series to tie the design together, while the different monochromatic colors help differentiate the unique flavors of the product.

Click here to see both can labels and the illustration process.